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Selling Cars with Sex and Lies
On the back of looking at translating film titles, I thought that it would make sense to stick close by and have a look at another massive area for translation: advertising. Here is an area that epitomises certain aspects of translation while, at least in the example I want to look at, often involving very…
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Film titles in translation: The Good, the Bad and the Inexplicable.
The title says it all really: a blog about the translation of film titles. Given the magnitude of the film industry, this relatively small sector of translation is clearly of utmost importance. With so many films released which are all vying for the public’s hard-earned cash, the power of a title cannot be overstated; it…
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Faking it in foreign languages: How far can you get with Google?
On the back of reading this great article by Nataly Kelly on clearing up the top ten myths of translation, and after recently reading up on Translation and Technology, I thought I’d have a little look of my own at myth number nine, that ‘Machine translation is crushing the demand for human translation’, with a…
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Bienvenue Beckham: Spiceboy politics in the papers
Today’s blog isn’t as much about translation as an appropriation of translation but it does serve to further illustrate the power that translation can wield, as I have been trying to show, as well as demonstrating the uses it is often put to in the media. The focus of my attention in this post is…
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How to solve a problem like Peter?
Following on from my first blog in which I boldly suggested that there is so much more to translation than meets the eye, I’d now like to try and demonstrate a little of what I meant in a practical manner so that you can all see that I’m not (totally) insane. I’ve picked a clip…
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Better (trans)late than never…
First of all, apologies for the awful pun. It’s probably not the best way to begin your first ever blog but my thinking was that, from that initial low, the only way is up… and that can only be a good thing, right?! As mentioned, this is my first ever blog; but why now? I…
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