After being spoiled with a brilliant guest post on LinkedIn last time out, this post is something a little different.
I was recently made aware (by the fairies at WordPress) that my blog had turned one and thought that now would be the perfect opportunity to reflect on what has been an exciting year and consider how valuable a tool blogging has proven to be in the process.
So what does a blog offer you? Why should you consider making the leap if you’re not already among the league of bloggers? Maintaining a blog is certainly a considerable commitment but I believe that the rewards far outweigh the potential drawbacks and here are a few of my own thoughts on the merits of translation blogging:
1) Developing relevant skills
When I started out with my blog, I had little idea of the direction I wanted to head in and it was primarily a place to write about something I love. I was full to the brim with translation-y goodness and needed somewhere to share it. Beyond this, however, it was also a means through which I could work on my writing ability within a context of my choosing and has allowed me to increase my familiarity with different styles of content and work on different way of making topics more dynamic and appealing. While it may not seem instantly relevant, all of these skills are key aspects of a translators’ continuing development.
2) Demonstrating your know-how to potential clients and contacts
While not all of my posts are technical essays on complicated subject matter, far from it, I hope that they at least demonstrate that I know my subject well and this is one of the most valuable tools that a blog can offer. If you’re an expert in your field, then why not show it? With so many translators out there – many of them sharing the same specialist areas as you – a blog provides a platform to show off your knowledge and show that you know how to get that information across. What’s more, while you can’t encapsulate all of your knowledge into the few pages deemed acceptable in an application, a link to and a mention of your blog in your CV allows you to direct potential clients to a wealth of additional information and clients will certainly be interested in having a look at what you’ve been writing about.
3) Expanding your horizons
While at first it may prove difficult to get your content out there and get noticed, you’ll quickly find that there’s always an appetite for interesting/informative/different content. I’m a strong believer in the value of social media for freelancers and it is here that you will find the best paths to expansion. Sharing content has really helped me to integrate and interact with the Twitter translation community and this in turn has led to the development of strong ties with new contacts and clients alike. Furthermore, as your content finds its way further afield, you will see improved visibility on other platforms such as Facebook and LinkedIn, even without a concerted personal effort, and this can only be a good thing for your business.
4) Letting people know a little bit about yourself
While my blog is by no means a personal sound board, the very topics that I choose, the way that I try to get information across and the manner in which information is presented all serve to give a strong representation of the person that I am. In an industry where people want to work with people, and not nameless machines, this is a valuable asset. As Sara discussed in her guest post last time out, this is vital to your growth as a business and blogging represents an invaluable means of demonstrating that personal touch.
5) Giving something back
Ultimately, one of the main things that I want to achieve when writing a post is for people to enjoy the content and take something (however little) away from it. The translation community is filled with excellent blogs and articles that help no end in your professional endeavours and it is great to be a small part of that and give a little something back.
Finally, I just want to thank everyone who has read and shared content during this exciting first year and I hope that there will be plenty more for you to enjoy in the coming years. Ciao!